Alibaba, JD smash Singles Day record $139 Bln Sales

Chinese e-commerce giants Alibaba and set new sales records across their platforms on Singles Day, the largest shopping event in the world. Shares of both companies rose Friday with Alibaba up about 1% and JD up more than 5% in early Hong Kong trade.

Alibaba, JD smash Singles Day record

The record sales come despite worries about the strength of the Chinese consumer and the impact of Beijing’s crackdown on technology companies. While Singles Day, also called Double 11, used to just be a 24-hour flash sale type of affair, it has transformed into a multi-day extravaganza, ending at midnight on Nov. 11.

JD began sales in late October while Alibaba started at the beginning of November. This extended period has helped the companies continue to grow sales. Alibaba said gross merchandise volume (GMV) during the 11-day period totaled 540.3 billion yuan ($84.54 billion), a more than 8% jump from last year’s 498.2 billion yuan.

JD said transaction volume on its platform totaled 349.1 billion yuan ($54.6 billion) during the Singles Day period, a 28% increase from the 271.5 billion yuan recorded last year. GMV and transaction volume do not translate into direct revenue for JD and Alibaba. They also do not account for returned items. The figures relate to the volume of transactions across both their platforms.

They do, however, indicate Chinese consumers’ appetite to shop on the e-commerce giants’ platforms. Despite the big sales numbers, Singles Day was a slightly more muted affair this year. Chinese technology companies continue to face intense scrutiny from regulators. President Xi Jinping has also pushed for so-called common prosperity or moderate wealth for all.

Both JD and Alibaba touted social and environmental responsibility during the event, aligning themselves with the priorities of Beijing. “This 11.11 Global Shopping Festival, we delivered steady and quality growth that is a reflection of the dynamic Chinese consumption economy,” Yang Guang, vice president at Alibaba, said in a press release.

“We also leveraged the power of 11.11 as a platform to fulfill our social responsibility. This year’s festival was a meaningful milestone as part of our commitment towards building a sustainable future.” JD meanwhile said it reduced carbon emissions by 26,000 tons during this Singles Day period compared with last year, highlighting its environmental credentials.

Alibaba, JD smash Singles Day record  $139 Bln Sales via @MasterMindUpdate
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