EBay touts sale of rare Air Jordans sneakers as it looks to solidify its place with collectors

EBay has dropped one of its largest collections of Air Jordans in the e-commerce company’s history, as it looks to broaden its reach in the $2 billion secondary sneaker market, which is seeing rapid growth during the Covid-19 pandemic.

In recent days, it has been rolling out 60 sneakers per day from seller “shoezeum,” owned by Jordy Geller, the Guinness World Record holder for largest collection of sneakers and owner of the former Las Vegas shoe museum. The auction, which ends Friday, spans Michael Jordan shoes through the ages.

The collection includes the first-ever Air Jordan Retros from 1994 as well as a pair of OG Air Jordan 14 1998 in the style that Jordan wore when he hit his last shot as a Chicago Bulls player. There also is a pair of OG Jordan 11 XI 1995 in the style that he wore in the 1995-96 playoffs, when Jordan won his fourth championship, and a pair of the OG Columbia Blue Air Jordan 11 1995 like he wore in the 1995-96 All Star Game.

The collection is more than 30 years old and every shoe is brand new in the original boxes, eBay said. This is the first time the inventory has been made available for purchase. Prices for the sneakers listed currently range from $99.99 to $1,625.

For eBay, the auction is part of a larger strategy as sneakers are surging in popularity and remain a top category for the online marketplace. EBay sells millions of sneakers per year, making it one of the largest marketplaces for sneaker sales with more than a half a million sneaker listings alone each day, according to 2019 sales data.

Yet sites like StockX and GOAT continue to take share as the pandemic has left collectors with more free time to browse collections and less availability to shop in person. In October, StockX CEO Scott Cutler told CNBC that his site did three times the sales in their latest quarter compared with last year.

“EBay sees an opportunity to come into the market here to participate in what is a very hot category, but it’s hard for me to see them competing with the user base and network that StockX has built,” said John Kernan, a research analyst and managing director covering the retail and consumer brands sector for Cowen.

EBay touts sale of rare Air Jordans sneakers as it looks to solidify its place with collectors via @MasterMindUpdate
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